Berlin celebrates IFA Berlin celebrates IFA - the big trend show at the Kurfürstendamm
A vital part of the image concept developed by AD AGENDA for the Kurfürstendamm and City West is the realisation of high class events. The goal is to instil important values of the location such as class, boulevard, innovation, serenity and upmarket urbanity tangible for visitors to City West.
AD AGENDA designed and initiated the event "Berlin celebrates IFA - the big trend show at the Kurfürstendamm". In cooperation with City AG and Messe Berlin, AD AGENDA succeeded in winning over innovative international leading companies specialised in consumer electronics, e-mobility and other trend industries. Their brands were presented in a tangible way to be experienced with all senses at City West. More than 300,000 visitors enjoyed a comprehensive stage program with over 30 stage actors and bands, various hands-on activities, workouts and gastronomic specialities during the the 6-day event.
Elements of the event included:
- Numerous presentations of international innovative brands
- Beach, VR and AR - Adventure opportunities
- Music festival and stage program
- Workouts, workshops
- Shuttle service to Messe Berlin
- Charity endeavours (including a raffle) in favour of the children's house Anne Frank